Hello, I'm Jacob

I work with data and analytics

To build a picture in someone's mind - to tell a story - requires many small details, that when added together truly make the story complete.
This is not less true for analytics and data. Data is just a collection of individual details, until you turn it into a compelling story.

Any great story requires details. It is the details - the insights - that explains what happened, why it is important, and how to make that actionable.